B2B PPC AGENCY

The B2B SaaS PPC agency that turns ad spend into pipeline.

We run paid search, paid social, and display campaigns as a single system for B2B SaaS companies. Strategy, creative, execution, and CRM-connected reporting, all managed by a team that's done it for 200+ SaaS accounts.

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Explore results

Managing $2.3M+ in monthly ad spend for B2B SaaS companies.

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

52%

reduction in ad spend

159%

increase in deal value

Read full results

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

52%

reduction in ad spend

159%

increase in deal value

Read full results

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn

Head of Marketing

52%

reduction in ad spend

159%

increase in deal value

Read full results

Most B2B SaaS PPC doesn't fail because of budget.

It fails because of how it's run.

You've spent the money. You might even have results to show, but something still isn't connecting spend to revenue.

Broad match is burning your budget.

Search term reports are pulling in junk queries, negative keyword lists are stale, and cost per lead keeps climbing while pipeline stays flat.

"We're spending $30K a month on Google Ads and can't tell you what it's actually producing."

VP of Marketing

Broad match is burning your budget.

Search term reports are pulling in junk queries, negative keyword lists are stale, and cost per lead keeps climbing while pipeline stays flat.

"We're spending $30K a month on Google Ads and can't tell you what it's actually producing."

VP of Marketing

Your ads are reaching the wrong people.

Targeting's too broad, your ads miss decision-makers entirely, and you're burning budget on impressions that'll never convert.

"We know our ICP, but our ads keep showing up in the wrong feeds."

Head of Demand Gen

Your ads are reaching the wrong people.

Targeting's too broad, your ads miss decision-makers entirely, and you're burning budget on impressions that'll never convert.

"We know our ICP, but our ads keep showing up in the wrong feeds."

Head of Demand Gen

You can't tie spend to pipeline.

Your dashboards show clicks and leads. But when leadership asks what turned into revenue, you don't have an answer.

"I can't defend this spend in our next board meeting."

CMO

You can't tie spend to pipeline.

Your dashboards show clicks and leads. But when leadership asks what turned into revenue, you don't have an answer.

"I can't defend this spend in our next board meeting."

CMO

The same ads have been running for months.

Same ads, same audiences, same bids for months. No testing cadence, no creative refresh, no iteration.

"Our agency sets things up and then just... watches."

Performance Marketing Manager

The same ads have been running for months.

Same ads, same audiences, same bids for months. No testing cadence, no creative refresh, no iteration.

"Our agency sets things up and then just... watches."

Performance Marketing Manager

You're ready to invest in PPC but don't know where to start.

Your dashboards show CTR, CPC, and cost per lead, but when leadership asks how many leads became qualified opportunities, you don't have an answer. Last-click attribution hides what's actually working across a six-month sales cycle.

"We know we need to be running ads. We just don't have the in-house expertise to do it right."

Marketing Operations Lead

You're ready to invest in PPC but don't know where to start.

"We know we need to be running ads. We just don't have the in-house expertise to do it right."

Marketing Operations Lead

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Broad match is burning your budget.
Search term reports are pulling in junk queries, negative keyword lists are stale, and cost per lead keeps climbing while pipeline stays flat.
"We're spending $30K a month on Google Ads and can't tell you what it's actually producing."
VP of Marketing
Your ads are reaching the wrong people.
Targeting's too broad, your ads miss decision-makers entirely, and you're burning budget on impressions that'll never convert.
"We know our ICP, but our ads keep showing up in the wrong feeds."
Head of Demand Gen
You can't tie spend to pipeline.
Your dashboards show clicks and leads. But when leadership asks what turned into revenue, you don't have an answer.
"I can't defend this spend in our next board meeting."
CMO
The same ads have been running for months.
Same ads, same audiences, same bids for months. No testing cadence, no creative refresh, no iteration.
"Our agency sets things up and then just... watches."
Performance Marketing Manager
You're ready to invest in PPC but don't know where to start.
Your dashboards show CTR, CPC, and cost per lead, but when leadership asks how many leads became qualified opportunities, you don't have an answer. Last-click attribution hides what's actually working across a six-month sales cycle.
"We know we need to be running ads. We just don't have the in-house expertise to do it right."
Marketing Operations Lead
Whatever your situation, we've seen it before and know how to fix it.
Book a call

OUR APPROACH

How we run PPC for B2B SaaS.

Most PPC agencies hand you a campaign structure and a monthly report. We run a five-phase system that connects every keyword, ad, and landing page to qualified pipeline and revenue.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We start by understanding what's actually happening in your ad accounts, not what the dashboards say.

We review campaign structure, search term reports, negative keyword coverage, bid strategies, conversion tracking setup, and attribution configuration. The output is a prioritized audit report: what's wasting budget, what's working, and where the biggest opportunities are.

Includes:

Full ad account audit (Google, LinkedIn, Meta, and any active platforms)

Search term and negative keyword analysis

Conversion tracking and attribution gap assessment

Competitive ad landscape review

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Testing

PHASE 5

Optimization & Revenue

We start by understanding what's actually happening in your ad accounts, not what the dashboards say.

Includes:

Full ad account audit (Google, LinkedIn, Meta, and any active platforms)

Search term and negative keyword analysis

Conversion tracking and attribution gap assessment

Competitive ad landscape review

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

Every PPC channel that matters for B2B SaaS, managed as one system.

Channel selection is part of The Hey Digital Method. We recommend and manage the mix that matches your ICP, growth motion, and budget, so you're not spreading spend across channels that don't serve your buyer.

GOOGLE

LinkedIn Ads

The core ABM and pipeline acceleration channel for B2B SaaS. We run campaigns using matched audiences from your CRM and target account lists, layered with job function, seniority, and company attributes, built for buying committees.

Best for

SaaS companies selling to enterprise or mid-market with defined account lists and longer sales cycles.

GOOGLE

LinkedIn Ads

Best for

SaaS companies selling to enterprise or mid-market with defined account lists and longer sales cycles.

GOOGLE

LinkedIn Ads

Best for

SaaS companies selling to enterprise or mid-market with defined account lists and longer sales cycles.

IN-HOUSE CREATIVE

Ads built for B2B buyers, not award shows.

Our in-house team ships new creative every sprint across LinkedIn, Meta, Reddit, and YouTube. Static, motion, video, document ads. Here's a sample of recent work for B2B SaaS companies.

See all of our work

Ready to scale your SaaS growth with PPC?

Book a call to join 200+ other B2B SaaS teams growing fast with Hey Digital.

Book a call

RESULTS

The proof is in the pipeline.

Explore all results

Click here for more

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Read full results

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Read full results

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Read full results

Why leading companies choose Hey Digital.

We’re built exclusively for B2B SaaS with senior strategists, proven systems, and a sharp focus on revenue-impacting conversions.

B2B SaaS.

And only B2B SaaS.

B2B SaaS. And only B2B SaaS.

We’ve worked with 200+ B2B SaaS companies across growth stages, obsessing over what actually works. From demand capture to pipeline efficiency, we apply learnings earned from real SaaS accounts, not generic playbooks.

Your performance marketing is in safe hands.

Your account is led by a senior B2B SaaS strategist as your dedicated point of contact, supported by a full team across strategy, creative, and execution.