PPC vs SEO: Which is Better for Startup Marketing?

Startup marketing is all about getting the most bang for your buck. The general goal of marketing is to get the most results for the least amount of money possible. Nowhere is that as clear as it is with

12 Landing Page Tweaks to Increase Your PPC Conversion

When you’re running a PPC advertising campaign, you want to maximize your return on investment. However, it’s not just the ads themselves you should be thinking about. You have to think about landing page optimization (LPO), as well.  In

How to Calculate Your PPC Advertising Budget

One of the most common advertising-related questions you can hear is:  “How do I calculate my PPC budget?” Founders have no idea. Marketers have no idea. Heck, even advertisers struggle with calculating it before they’ve set up the campaign!

5 Reasons To Run Branded Campaigns For SaaS

It’s every marketer and founder’s dream to see their potential clients actively seeking them out. What could be better? You don’t have to convince them; somewhere along the line, you’ve managed to relay all the benefits of your products

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